How long does a Google verification video need to be?

At least 30 seconds, recorded live in the Business Profile app as one continuous, unedited take.

Can a home-based service business verify by video?

Yes. Google says service-area businesses can show street signs or landmarks near the business address, plus tools, equipment, branded apparel or a branded vehicle, and proof of management such as a permit or invoice in the business name.

What happens if the video is rejected?

Google lets you review the issues and record a new video that includes everything from the first one plus whatever was missing.

Guide

Video verification: what to show, and what gets rejected

Updated November 4, 2026

Video verification is how Google checks that a business is real, is where it says it is, and is run by the person verifying. It comes up when you create a profile, after some edits, and often in the middle of a suspension. Reviews can take up to 5 business days, so a rejected video costs a week.

The recording rules

Google's requirements are strict about format:

At least 30 seconds long.
One continuous take. Unedited, unique and complete, with no breaks.
Recorded live in the Business Profile app. Pre-recorded footage is not accepted.
No sensitive information on screen: bank, tax or ID numbers, private information, or other people's faces.

Plan the route before you press record. Walk it once without recording so you know where each shot is.

What the video has to prove

Google asks every verification video to prove three things: where the business is, that it exists, and that the person recording manages it. What counts as proof is different for a storefront than for a business that travels to customers, and a reviewer can reject a video that technically follows the format but does not make all three points clearly.

Why videos get rejected

The name on the sign or truck does not match the profile name exactly.
The reviewer cannot tell where the video was recorded.
It was paused, cut, or uploaded from the camera roll instead of recorded live.
It shows a place but nothing that proves you run the business.
A license number, tax ID, or a customer's face is visible.

If a video is rejected, Google lets you record another, but each attempt can take up to 5 business days to review.

How to submit

In the Business Profile mobile app, tap Get verified, choose Business video, read the requirements, allow camera, microphone and location access, then record, review and upload.

Online-only businesses that do not serve customers in person are not eligible for video verification.

Sources

Verify your business with a video, Google Business Profile Help

Common questions

How long does a Google verification video need to be?: At least 30 seconds, recorded live in the Business Profile app as one continuous, unedited take.
Can a home-based service business verify by video?: Yes. Google says service-area businesses can show street signs or landmarks near the business address, plus tools, equipment, branded apparel or a branded vehicle, and proof of management such as a permit or invoice in the business name.
What happens if the video is rejected?: Google lets you review the issues and record a new video that includes everything from the first one plus whatever was missing.