Guide
Suspended after an address change
Moving offices, correcting a typo, or switching from a home address to a shop all look routine. To Google they are a reason to look again. A name, address or category edit is one of the most common things owners mention right before a suspension.
Why address edits trigger reviews
A new address has to be confirmed against something: your documents, the street itself, and whether other businesses already claim it. Suspensions tend to follow when:
- The new address is a mailbox store, coworking space, virtual office, or a suite shared with another business.
- The documents still show the old address.
- The business is a service-area business and the hidden address was changed after verification.
- The address was edited several times in a short period.
Storefronts and offices
If customers really come to the new location, the profile, your lease, your signage and your registration all need to agree, down to the suite number, before you appeal. Expect Google to ask for video verification.
Service-area businesses
This is the harder case. For businesses that hide their address, experienced volunteers on Google's community forums report that changing the hidden address after verification can be very difficult to reverse, and that some of these profiles only come back with a real, staffed and signed location shown publicly. If you have not edited it yet, think twice before you do.
What not to do
- Do not keep flipping the address back and forth.
- Do not create a new profile at the new address. Google says not to create a new Business Profile for the same business.
- Do not add a shared or virtual office to "look local" in a new market.
Sources
- Guidelines for representing your business on Google, Google Business Profile Help
- Fix a suspended Business Profile and appeals, Google Business Profile Help
- Verify your business with a video, Google Business Profile Help
Common questions
- Why did changing my address get my profile suspended?
- An address edit makes Google re-check the profile. If the new address cannot be confirmed, does not match your documents, or looks like a mailbox or virtual office, the profile can be suspended until you prove the location.
- Can I just change the address back?
- Changing it back does not usually undo the review, and repeated edits can look worse. Fix the address to what is true, gather matching evidence, and appeal once.