Can each dentist in our practice have a Google profile?

Yes, if they work in a public-facing role and can be contacted at the practice during stated hours. Google says the practice gets its own location profile and each practitioner's profile is named only after that practitioner. Hygienists and support staff should not have their own profiles.

We moved to a new suite and got suspended. Why?

An address edit makes Google re-check the location. If the suite number on the profile does not match your lease and signage, or the new suite is not signed yet, the profile can be suspended until you prove it.

Dental

Dental practice suspended on Google

Updated November 4, 2026

Dental offices usually have the cleanest case for reinstatement: a fixed office, a board license that anyone can look up, and signage. Suspensions still happen, mostly because of how the practice and its dentists are set up on Google.

Common dental triggers

Practitioner and practice profiles mixed up. Google allows a profile for the practice location and separate profiles for public-facing dentists, each named only after the dentist. Problems start when a practitioner profile carries the practice name, when one dentist has several profiles for different specialties, or when staff who are not public-facing have profiles.
Service words in the name. "Lakeside Family Dental – Emergency Dentist & Invisalign Edina." Google's guidelines exclude service descriptions and location details from the name.
A suite move. The profile address no longer matches the lease, or the new door is not signed yet. See suspended after an address change.
A marketing vendor's phone number that forwards to a call center instead of the office.
An old profile from a previous location or a dentist who left, still live.

What a dental appeal needs

Dental offices usually have strong proof, a board license and a signed suite, but the practice and practitioner profiles have to be set up the way Google expects first, and the address has to match the lease exactly.

Sources

Guidelines for representing your business on Google, Google Business Profile Help
Verify your business with a video, Google Business Profile Help

Common questions

Can each dentist in our practice have a Google profile?: Yes, if they work in a public-facing role and can be contacted at the practice during stated hours. Google says the practice gets its own location profile and each practitioner's profile is named only after that practitioner. Hygienists and support staff should not have their own profiles.
We moved to a new suite and got suspended. Why?: An address edit makes Google re-check the location. If the suite number on the profile does not match your lease and signage, or the new suite is not signed yet, the profile can be suspended until you prove it.